CO-CREATING BUSINESS DEVELOPMENT SERVICE: A STRATEGIC MARKETING APPROACH FOR LEVERAGING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

Author: NWAIZUGBO, I. C., AGHARA, VNO, OPARAH, P. C.

Vol. 6, Issue 1, No. 2, March 2018, pp. 19-29

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